Realtor® Selection Questions

To assist in making the decision on which Realtor® to choose, here is a list of possible questions to ask the Realtor®:
 

1. Where do you think the buyer for my home will be coming from?  Will it be a Move up Buyer (Upgrade), or a Renter (First Time Home Buyer)?
2. How will you market to this particular buyer?  What proactive steps will you perform to reach this specific targeted buyer other than the 5 P’s?  (Please see the 5 P’s listed below)
3. What do you do as an Realtor® that is exceptional that sets you “above” the average Realtor® in your area?  (Please do not quote me your company’s statistics, show me and tell me what you personally do to promote your listings.)
4. What could I do to improve the marketability of my home?
5. What is the biggest drawback to my home?  (Possible buyer objections), please be candid with me now so that I know what to expect.
6. Do you think that a buyer incentive is called for on my home?  What incentive would you recommend?

When you are interviewing Realtor's®, it is also to your advantage to select an agent who not ONLY performs the 5 P’s, but also have many of the following “proactive marketing strategies” such as:

• Installing a Brochure Box/Information Box on the Yard Sign;
• Creating a Color Highlight Brochure for Buyer Showings;
• Internet Capability;
• Cable TV Advertising;
• Direct Mail Program;
• Personal Advertising Above and Beyond What Their Real Estate Company Advertises;
• Interior Highlight Cards;
• “800” Information Sign Rider Installed on the Yard Sign;
•  Personal Brochure and/or Professional Resume;
• Broker Caravan Tour with Lunch/Raffle Provided to Entice Additional Realtor's® to View the Home

The “average” agent will do the 5 “P’s” on a listing property.  They will:

1. Put A For Sale Sign in Your Yard;
2. Put Your Home in the Multiple Listing Service;
3. Put Your Home in Advertising;
4. Put Your Home on Broker Caravan Tour; and,
5. Put Your Home on Public Open House.